Concept work, built end to end.

The brief

Trade customers arrive with a problem and a budget worry, in that order. Most plumbing websites answer neither above the fold, so the visitor leaves to compare three others. This concept answers both immediately, then removes the friction that usually kills the enquiry—uncertainty about price, and uncertainty about whether the business even covers the suburb.

What this concept demonstrates

• An interactive estimator giving a realistic price range before contact
• A postcode service-area lookup answering coverage in one click
• A filterable project gallery organised by job type
• Accessible accordions for services and common questions
• A separate emergency contact path with click-to-call
• Trade-appropriate typography and a high-contrast palette

Build notes

Hand-written HTML, CSS and a small amount of JavaScript, with no framework and no build step. The estimator and lookup are progressive enhancements—every service, price guide and contact detail remains readable if the JavaScript never runs.

The brief

Treatment businesses lose enquiries when duration, price and preparation are unclear, because the customer would rather leave the page than ring up and ask. This concept puts service detail, timing and next steps in front of the visitor before they have to make contact, and keeps the tone calm rather than clinical.

What this concept demonstrates

• A structured treatment menu with duration and price guidance
• Individual service detail pages rather than one long list
• Preparation and aftercare information presented plainly
• An appointment enquiry flow with treatment pre-selected
• A soft, considered palette held to WCAG 2.2 AA contrast
• Generous whitespace without losing the enquiry path

Build notes

Low-contrast palettes are where wellness websites usually fail accessibility. Every text and interface pairing here was checked against WCAG 2.2 AA during the build, and the enquiry flow is fully keyboard operable with visible focus states.